“Ever tried. ever failed. no matter. try again. fail again. fail better.”

- Samuel Beckett

Jeff at the Grand Canyon

About Me

Hello! I am a product designer based in Boston with 12+ years experience. I thrive in small, collaborative, cross-functional teams that focus on rapid delivery & iteration. I am a big fan of Lean UX, Jobs to Be Done, Design Sprints , and Atomic Design Systems.

My current role is principal product designer at HPE. I am functionally leading a team of 12 globally distributed designers and responsible for driving the product design strategy for the HPE GreenLake Platform. This has included spearheading initiatives to introduce user personalization, commerce, global search & navigation, onboarding, contextual help, service management, and a third-party marketplace.

Additionally, my team leads the HPE Innovation Lab which has explored solutions for generative AI, asset management, carbon footprint tracking, & hardware anomaly detection.

I am interested in solving complex user problems alongside wonderful people. I value humility, curiosity, decisiveness, and humor.

Jeff and partner on a hill overlooking Prague
PianoSushi
Jeff's two sons playingDice sitting on a dungeons and dragons game board

“Jeff is a designer who can cut through the BS and self direct to successful outcomes despite the ambiguity & inertia of our larger company. He pushes for better, embraces courage over comfort, and is driving an action-biased, lean mindset across our organization.”

- Justin Barton, Head of Product Design @ HPE

Get in touch

Thanks for visiting. I'm always looking for new opportunities to create, share, and grow as a designer. Please reach out!